This is the letter regarding my choice to drop DirecTV/cable. The only thing that is worth subscribing to on cable for me is HBO. But I am no longer willing to pay for the initial cable/satellite package needed to add on HBO. As an a la carte service though, I feel it is great value for money.
Dear HBO,
I just wanted to alert you that I have been a long-time customer (over 10 years) of HBO. I have always enjoyed the movie selections, but more importantly and prominently the original programming like series, movies, and events that HBO produces.
After all this time, it saddens me that I will be cancelling my HBO. It’s not the product. It’s the delivery. I am ditching DirecTV. I will now be acquiring all of my TV via the internet through sites like Hulu or purchasing through iTunes.I would love for HBO to make its programming available via broadband or through iTunes the day after it originally airs, but while I am willing to pay for HBO, I am not willing to pay for cable or satellite anymore.
I hope that the executives at HBO realize that HBO’s strength is in its role as a content provider and not as a network limited by cable. Perhaps you can strike a deal with cable internet providers to offer the channel as a broadband add-on without cable programming.
It’s been a great ride, but goodbye.
Kristen Leep

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